Melanie 
McLean

Born in Northern, NB

Lives & works in Bathurst, NB

melanieannmclean@gmail.com

EXPERIENCE

GH+A design studios| Montreal, QC

Marketing Manager

September 2016 -August 2020

• Develop an annual marketing plan to meet all of the company’s annual objectives, including: internal company culture direction, new account-based social media strategy and voice, repositioning marketing decks, expanded photography program

• Grew and managed the execution of marketing and communications strategies to share news with targeted editors, design associations, including all current and

future clients

External:

- Co-ordinated conventions and events to ensure proper positioning and networking opportunities

- Unified marketing between the Montreal and Detroit studios

- Ensured adherence to GH+A’s brand identity graphic standards, guidelines; and creating brand manuals

- Updated and optimized website within the new CMS platform

• Monitored marketing trends and industry competitors to ensure competitive positioning in the marketplace

• Created new employee annual review process with the Director of HR, addressing employee retention and company culture issues

- Created internal focus groups and rolled out a company-wide, 16-step implementation plan that ensured staff and project success

- Leveraged opportunities for GH+A exposure across multiple platforms, to achieve company objectives

- Implemented tracking systems for conventions and events opportunities for both BD travel and brand awareness at industry events [including monitoring those not physically attended for possible opportunities]

- Implemented systems to analyze the performance of web pages/SEO and social media platforms, to ensure their optimization and pertinence

• Developed and supervised the production of all marketing collateral

- Directed and produced presentations for pitches, RFP’s and initial marketing decks for prospective clients

- Includes internal branded collateral, promo items, advertisements, and convention collateral and management of holiday card/snowflake program

• Budget: marketing budget tracking with explanation for the variances and suggest corrective measures

• Awards coordination, assessing the circuit annually, based on the projects completed for award season

Internal:

- Implemented a new employee onboarding program, integrated the brand and culture

- Created the Wellness Committee, in collaboration with HR to target a culture shift throughout the office, while elevating mental health and employee retention

Eye-In Media | Montreal, QC

Graphic Design Interactive Marketing :

March 2016 - September 2016

• Responsible for conceptualization and implementation of design solutions spanning industries from Transport Industry to Restaurants

• Created and brought forth marketing collateral, and worked closely with the sales team to determine methods to increase sales and visibility

• Created layout for advertising campaigns using established brand identity manuals for large scale clients such as McDonald’s and L’Oréal

• Head designer collaborating with programmers to develop innovative concepts, for updating the company’s website

Graphic Designer | Bathurst, NB

Freelancer :

September 2012 - Present

• Freelance for individual businesses and a web company created original visual identities, including business cards, contracts, flyers, advertisement, and outdoor signage

• Updated existing logos to complement previous visual identities and keeping with the integrity of the brand

• Produced creative multi-page document layouts as well as brochures and flyers

Jobie’s Mobile Kitchen | Bathurst, NB

Co-Founder & Manager :

June 2012 - November 2015

• Executed the business plan while managing all administrative aspects of the business

• Implemented training manuals, and business systems including: Microsoft Office, Outlook and Sage Accounting

• Completed all bookkeeping and matters dealing with fiscal year-end earnings

• Managed all Human Resources to ensure an advantageous, happy and safe work environment

EDUCATION 

InterDec College

Graphic Design

Adobe Suites, Print & Production, Budgeting

Layout, Web Design

 

Oulton College

Business Management

Marketing, Accounting, Budgeting,

Business Math

VOLUNTEER WORK

• Volunteered with CBDC Young Entrepreneurs in NB with business startups

• Chaleur Young Entrepreneur of the year Award for Jobie’s Mobile Kitchen in the first year of operations

• Health and safety chairperson at the Wickaninnish Inn

• Completed YATE (You Are the Experience) and Relais & Château training

• Volunteered with Tofino Food and Wine Feast for 3 consecutive years

• Volunteered with Friends of Clayoquot Sound, developing and executing tours of Meares Island to raise funds for the non-profit organization

 

TRAINING 

2018

• Email Marketing Workshop - Grenier Formations

• SEO Referencing Workshop - Grenier Formations

• Social Media Strategy Workshop

• Leadership and Human Consciousness - Maison des Leaders

2019

• PR, How to Promote Your Projects - Grenier Formations

• Motivation and Finding a Sense of Self in the Workplace -

   Maison des Leaders

• Managing Performance and Evaluations - Les Affairs

2020:

• Development of Workplace a Positive Emotional Culture - CRHA [Ordre des conseillers en ressources humaines agréés]

• Isolated but Not Alone in Our Work Environments - Insight and Perspectives for Clients - VMSD [Visual Merchandising and Store Design]

melanieannmclean@gmail.com     |      Bathurst, NB        |        1. 514.618.8024

SKILLS

  • InDesign, Photoshop, Illustrator, Mac and Windows Operating Platforms, Microsoft Office

 

  • Word Press, MailChimp and Google Analytics

 

  • Also bilingual in both official languages